Goal
Murals Hostel, a vibrant hub for backpackers travelling to Cebu City, Philippines, had an established brand identity but needed a creative approach to bring it to life through their weekly trivia nights, occasional promos, and other fun events for guests. The challenge was to create fresh, engaging visuals and concepts that would get guests involved and make each event memorable and social. This included creating versatile branding elements, event-themed graphics, and interactive concepts that capture the spirit of the hostel.
Result
I created engaging visuals and thematic designs for weekly trivia nights, promos, and guest activities. A key part of the solution was to use bright attractive colours and sometimes incorporating photos of guests into promotional materials, making the experience more personal and authentic. This helped create a welcoming, community-focused vibe that encouraged guest involvement and made each event unforgettable, all while strengthening the hostel’s brand identity.
